Hello Love Dubai: Power of Slow Showcases Innovation at Gulfood 2025
DUBAI, UAE - The Power of Slow takes center stage at Gulfood 2025, the world’s largest food and beverage trade show, held at the Dubai World Trade Center from February 17-21, 2025. Showcasing its innovative coconut nectar-based beverages, The Power of Slow highlights the rich coconut heritage of Palawan, bringing the best of sustainable hydration to a global audience.
With a focus on clean, natural, and functional hydration, The Power of Slow represents the Philippines’ commitment to sustainability and innovation. Visitors can experience its refreshing lineup firsthand at Stand R-188 in Shk Rashid Hall, alongside other leading exhibitors in the World Food sector.
Read also: Lionheart Farms Conquers Gulfood 2024: Bringing Palawan Flavors to the Global Stage
Sustainability at the Core
SLOW is more than just a beverage—it represents a sustainable vision because it carries a deeper story. Behind each can lies a commitment to ethical farming, empowered communities, and environmental stewardship. With a focus on sustainable practices, SLOW is not only transforming the food industry but also contributing to a more sustainable future for local farmers and the planet.
Innovations Inspired by Nature
The Power of Slow stands out as a revolutionary coconut flower nectar beverage designed for mindful hydration. With a naturally low glycemic index and rich in electrolytes, it provides a slow and steady release of energy, making it ideal for today’s health-conscious consumers.
This year, SLOW’s Carbonated Calamansi has been shortlisted for the Gulfood Innovation Awards 2025 – Best Beverage Product. This milestone highlights our unique position in the hydration market and its growing recognition as a game-changer in the beverage industry.
Rising Demand from Global Audiences
The Power of Slow is gaining momentum worldwide. Retailers, distributors, and wellness advocates are embracing this innovative beverage, drawn to its clean ingredients, exceptional taste, and sustainable sourcing.
It’s incredible to witness the global enthusiasm for The Power of Slow,” says SLOW’s Product Manager, Abigail Chang. “People everywhere are recognizing the importance of sustained hydration and quality nutrition.” she added.
Shaping the Future of Hydration
The Power of Slow is not just a beverage—it’s a movement towards a healthier, more sustainable world. By bringing coconut flower nectar hydration to a global stage, we continue to redefine how we nourish and sustain our bodies. With every sip, we remind people to slow down, hydrate mindfully, and embrace a healthier lifestyle.
With CITEM’s strategic support, Filipino brands like us continue to make a mark on the international stage. The success of the Philippines’ participation at Gulfood, with significant trade inquiries and sales generated, reinforces the value of these initiatives in promoting local businesses worldwide.
Read also: Gulfood, a permanent project for the Philippines' DTI-CITEM
Bringing SLOW Hydration to the World
The Power of Slow is redefining hydration, offering a unique blend of wellness, sustainability, and innovation. As we take the global stage, we invite people to embrace a healthier, more mindful way of drinking. More than just a beverage, it is a call to slow down, stay hydrated, and make sustainable choices that benefit both people and the planet.